Category optimizer: A dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system

Marketing Science

Volumn 32, Issue 2, 2013, Pages 221-228

  Sinha, Ashish ^a   Sahgal, Anna ^b   Mathur, Sharat K ^c  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b AS Marketing Associates   (Australia)

^c Symphony IRI Group   (United States)

Author keywords

Assortment; Brand portfolio; Category management; Disruptive innovations; Internal market structure; Perception of variety

Indexed keywords

EID: 84875473386     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1120.0746     Document Type: Article

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