A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units

Journal of Marketing Research

Volumn 45, Issue 1, 2008, Pages 94-103

  Inman, J Jeffrey ^a   Park, Joonwook ^b   Sinha, Ashish ^c  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

^c VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Assortment; Finite mixture; State dependence; Stockkeeping unit choice; Variety seeking

Indexed keywords

EID: 40549088259     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.1.94     Document Type: Article

References (39)