Understanding Supermarket Competition Using Choice Maps

Marketing Letters

Volumn 11, Issue 1, 2000, Pages 21-35

  Sinha, Ashish ^a  

^a UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

Choice maps; Retailing; Store equity; Supermarket competition

Indexed keywords

EID: 0042839956     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008190508803     Document Type: Article

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