(De)marketing to manage consumer quality inferences

Journal of Marketing Research

Volumn 50, Issue 1, 2013, Pages 55-69

  Miklós Thal, Jeanine ^a   Zhang, Juanjuan ^b  

^a UNIVERSITY OF ROCHESTER   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Analytical modeling; Demarketing, observational learning; New product adoption; Quality inference

Indexed keywords

EID: 84874819111     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.11.0432     Document Type: Article

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