Optimal customer selection for cross-selling of financial services products

Expert Systems with Applications

Volumn 40, Issue 5, 2013, Pages 1748-1757

  Kaishev, Vladimir K ^a   Nielsen, Jens Perch ^a   Thuring, Fredrik ^a  

^a CITY UNIVERSITY   (United Kingdom)

Author keywords

Call center; Cross sales; Financial services; Insurance industry; Marketing; Mean variance; Multivariate B hlmann Straub credibility; Profit optimization

Indexed keywords

CALL CENTERS; CROSS-SALES; FINANCIAL SERVICE; INSURANCE INDUSTRY; MEAN VARIANCE; PROFIT OPTIMIZATION;

INSURANCE; MARKETING; OPTIMIZATION; PROBABILITY DISTRIBUTIONS; PROFITABILITY;

SALES;

EID: 84872041045     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.09.026     Document Type: Article

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