Selecting prospects for cross-selling financial products using multivariate credibility

Expert Systems with Applications

Volumn 39, Issue 10, 2012, Pages 8809-8816

  Thuring, F ^a   Nielsen, J P ^a   Guillen M ^b   Bolance C ^b  

^a CITY UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF BARCELONA   (Spain)

Author keywords

Cross sale selections; Financial services industry; Multivariate credibility

Indexed keywords

CROSS-SALE SELECTIONS; CROSS-SELLING; FINANCIAL PRODUCTS; FINANCIAL SERVICE; HISTORICAL INFORMATION; INDIVIDUAL CUSTOMERS; INSURANCE POLICIES; MULTIVARIATE CREDIBILITY; TARGET GROUP;

CUSTOMER SATISFACTION; INSURANCE; PROFITABILITY;

SALES;

EID: 84859211884     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.02.011     Document Type: Article

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