Time-varying effects in the analysis of customer loyalty: A case study in insurance

Expert Systems with Applications

Volumn 39, Issue 3, 2012, Pages 3551-3558

  Guillén, Montserrat ^a   Nielsen, Jens Perch ^b   Scheike, Thomas H ^c   Pérez Marín, Ana Maria ^a  

^a UNIVERSITY OF BARCELONA   (Spain)

^b CITY UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF COPENHAGEN   (Denmark)

Author keywords

Cross buying; Customer churn; Customer lifetime duration; Insurance; Loyalty; Policy cancellation

Indexed keywords

BUSINESS RISKS; CROSS-BUYING; CUSTOMER CHURN; CUSTOMER LIFETIME DURATION; CUSTOMER LOYALTY; INSURANCE POLICIES; LOYALTY; MODEL PARAMETERS; SURVIVAL ANALYSIS; TIME-VARYING EFFECTS;

CUSTOMER SATISFACTION; INSURANCE;

SALES;

EID: 80255132692     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2011.09.045     Document Type: Article

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