Effects of the presence of organic listing in search advertising

Information Systems Research

Volumn 23, Issue 4, 2012, Pages 1284-1302

  Xu, Lizhen ^a   Chen, Jianqing ^b   Whinston, Andrew ^c  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Asymmetric differentiation; Information structure; Organic listing; Price competition; Search advertising; Sponsored bidding

Indexed keywords

COMMERCE; COMPETITION; GAME THEORY; MARKETING;

CONSUMER SURPLUS; GAME-THEORETIC MODEL; INFORMATION SOURCES; INFORMATION STRUCTURES; ORGANIC LISTING; PRICE COMPETITION; PRODUCT MARKETS; SPONSORED BIDDING;

SEARCH ENGINES;

EID: 84871573202     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1120.0425     Document Type: Article

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