Seeding viral content: The role of message and network factors

Journal of Advertising Research

Volumn 52, Issue 4, 2012, Pages

  Liu Thompkins, Yuping ^a  

^a OLD DOMINION UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84871460632     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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