Privacy assurance and network effects in the adoption of location-based services: An iphone experiment

ICIS 2010 Proceedings - Thirty First International Conference on Information Systems

Volumn , Issue , 2010, Pages

  Keith, Mark Jeffrey ^a   Babb, Jeffrey S ^a   Furner, Christopher Paul ^a   Abdullat, Amjad ^a  

^a WEST TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Information privacy; Location based services; Mobile commerce; Network effects

Indexed keywords

ADOPTION INTENTION; INFORMATION PRIVACY; LOCATION DATA; LOCATION INFORMATION; LOCATION PRIVACY; MOBILE COMMERCE; NETWORK EFFECTS; NETWORK SIZE; PERSONAL LOCATION INFORMATION; PRIVACY ASSURANCE; USERS' PERCEPTION; WILLINGNESS TO PAY;

EXPERIMENTS; INFORMATION SYSTEMS; LOCATION BASED SERVICES; MOBILE DEVICES; RISK PERCEPTION; SMARTPHONES;

COMPUTER SIMULATION;

EID: 84870964899     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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