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Volumn 2, Issue 4, 2012, Pages 347-375

Cooperative Advertising in a Dynamic Retail Market Oligopoly

Author keywords

Channel coordination; Cooperative advertising; Feedback Stackelberg equilibrium; Nash differential game; Retail level competition; Robinson Patman act; Sales advertising dynamics; Sethi model; Stackelberg differential game

Indexed keywords


EID: 84870560708     PISSN: 21530785     EISSN: 21530793     Source Type: Journal    
DOI: 10.1007/s13235-012-0053-8     Document Type: Article
Times cited : (33)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.