The unintended consequences of disclosure: Effect of manipulating sponsor identification on the perceived credibility and effectiveness of smoking cessation advertisements

Journal of Health Communication

Volumn 17, Issue 10, 2012, Pages 1119-1137

  Byrne, Sahara ^a   Guillory, Jamie E ^a   Mathios, Alan D ^a,b   Avery, Rosemary J ^a   Hart, P Sol ^a  

^a 314 Kennedy Hall ^*  (United States)

^b Cornell University ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; AGED; ARTICLE; BEHAVIOR; DECISION MAKING; FEMALE; HUMAN; INTERPERSONAL COMMUNICATION; MALE; METHODOLOGY; MIDDLE AGED; PERSUASIVE COMMUNICATION; PUBLIC HEALTH SERVICE; SMOKING CESSATION; TOBACCO INDUSTRY;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGED; DISCLOSURE; FEMALE; HUMANS; INTENTION; JUDGMENT; MALE; MIDDLE AGED; PERSUASIVE COMMUNICATION; PUBLIC HEALTH ADMINISTRATION; SMOKING CESSATION; TOBACCO INDUSTRY; YOUNG ADULT;

EID: 84870295941     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2012.665425     Document Type: Article

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