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Volumn 11, Issue 3, 2002, Pages 236-240

Young adults' opinions of Philip Morris and its television advertising

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; ATTITUDE; FEMALE; HEALTH EDUCATION; HUMAN; MALE; PSYCHOLOGICAL ASPECT; SMOKING; STUDENT; TELEVISION; TOBACCO INDUSTRY; UNITED STATES;

EID: 0036725227     PISSN: 09644563     EISSN: None     Source Type: Journal    
DOI: 10.1136/tc.11.3.236     Document Type: Article
Times cited : (12)

References (16)
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  • 4
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    • Lutz RJ. Affective and cognitive antecedents of attitude toward the ad a conceptual framework. In: Alwitt LP, Mitchell AA, eds. Psychological processes and advertising effects: theory, research, and applications. Hillsdale, New Jersey L Erlbaum Associates, 1985:45-63.
    • (1985) Psychological Processes and Advertising Effects: Theory, Research, and Applications , pp. 45-63
    • Lutz, R.J.1
  • 5
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    • An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context
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  • 6
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    • US college students' use of tobacco products: Results of a national survey
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    • 0032544946 scopus 로고    scopus 로고
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  • 10
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    • RJ Reynolds Tobacco Company Online Litigation Document Archive Accessed 27 February 1998 Document No 506742179-2188
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  • 12
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.