Are "drink responsibly" alcohol campaigns strategically ambiguous?

Health Communication

Volumn 20, Issue 1, 2006, Pages 1-11

  Smith, Sandi W ^a   Atkin, Charles K ^a   Roznowski, JoAnn ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b WESTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; BEER; CAR DRIVING; CHILD BEHAVIOR; DRINKING BEHAVIOR; ECONOMICS; FEMALE; FOOD INDUSTRY; HUMAN; MALE; METHODOLOGY; MOTIVATION; PERCEPTION; POLICY; PSYCHOLOGICAL ASPECT; REVIEW;

ADOLESCENT; ADOLESCENT BEHAVIOR; ADULT; ADVERTISING; ALCOHOL DRINKING; AUTOMOBILE DRIVING; BEER; FEMALE; FOOD INDUSTRY; HUMANS; MALE; MOTIVATION; PERCEPTION; PUBLIC POLICY;

EID: 33747263320     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327027hc2001_1     Document Type: Review

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