Discovering cohesive subgroups from social networks for targeted advertising

Expert Systems with Applications

Volumn 34, Issue 3, 2008, Pages 2029-2038

  Yang, Wan Shiou ^a   Dia, Jia Ben ^a  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

Author keywords

Knowledge discovery; Recommender system; Social network; Targeted advertising

Indexed keywords

DATA MINING; DATABASE SYSTEMS; INFORMATION RETRIEVAL; SOCIAL ASPECTS;

RECOMMENDER SYSTEMS; SOCIAL NETWORKS; TARGETED ADVERTISING;

ELECTRONIC COMMERCE;

EID: 37349009076     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2007.02.028     Document Type: Article

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