Ontology-based personalized couple clustering for heterogeneous product recommendation in mobile marketing

Expert Systems with Applications

Volumn 26, Issue 4, 2004, Pages 461-476

  Yuan, Soe Tsyr ^a   Cheng, Chiahsin ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

Analogy; Coupled clustering; Heterogeneous product recommendation; Mobile marketing; Ontology

Indexed keywords

ALGORITHMS; CELLULAR TELEPHONE SYSTEMS; CONSUMER PRODUCTS; ELECTRONIC COMMERCE; JAVA PROGRAMMING LANGUAGE; MARKETING; SPEECH RECOGNITION; WIRELESS TELECOMMUNICATION SYSTEMS; WORLD WIDE WEB;

ANALOGY; COUPLED CLUSTERING; HETEROGENEOUS PRODUCT RECOMMENDATION; MOBILE MARKETING; ONTOLOGY;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 1442359660     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2003.10.006     Document Type: Article

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