An endorser discovering mechanism for social advertising

ACM International Conference Proceeding Series

Volumn , Issue , 2009, Pages 125-132

  Li, Yung Ming ^a   Lien, Nine Jun ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Preference category tree; Social advertising; Social influence; Viral marketing

Indexed keywords

ADVERTISING SYSTEMS; BUSINESS MODELS; CONTENT ANALYSIS; FACEBOOK; HISTORY DATA; MARKETING RESEARCH; NEW OPPORTUNITIES; ONLINE ADVERTISING; POTENTIAL CUSTOMERS; RETURN ON INVESTMENTS; SOCIAL INFLUENCE; SOCIAL NETWORKS; SOCIAL RELATIONS; VIRAL MARKETING;

BEHAVIORAL RESEARCH; COST REDUCTION; ELECTRONIC COMMERCE; PROFITABILITY;

MARKETING;

EID: 70450255237     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1593254.1593272     Document Type: Conference Paper

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