Consumers' acceptance of electronic word-ofmouth recommendations: Effects of multiple communication elements and processing motivation

ICIS 2006 Proceedings - Twenty Seventh International Conference on Information Systems

Volumn , Issue , 2006, Pages 781-790

  Wang, Xinwei ^a   Wei, Kwok Kee ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Diagnosticity; Electronic word of mouth; Online recommendation acceptance

Indexed keywords

ACCEPTANCE/REJECTION; DIAGNOSTICITY; ELABORATION LIKELIHOOD MODELS; ELECTRONIC WORD-OF-MOUTH; INFORMATION DIAGNOSTICITY; MODERATING EFFECT; ONLINE RECOMMENDATION ACCEPTANCE; PERSUASIVE ENVIRONMENTS;

INFORMATION SYSTEMS; MOTIVATION;

COMMUNICATION;

EID: 84868640504     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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