Role of Intangible Assets in Foreign-Market Entry-Mode Decisions: A Longitudinal Study of American Lodging Firms

International Journal of Hospitality and Tourism Administration

Volumn 13, Issue 4, 2012, Pages 281-312

  Choi, Gunae ^a   Parsa, H G ^b  

^a RUTGERS UNIVERSITY   (United States)

^b UNIVERSITY OF DENVER   (United States)

Author keywords

entry mode; intangibles; lodging industry; resource based view

Indexed keywords

EID: 84868276754     PISSN: 15256480     EISSN: 15286499     Source Type: Journal    
DOI: 10.1080/15256480.2012.722507     Document Type: Article

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