The effect of service intangibility on revenue from foreign markets

Journal of International Management

Volumn 10, Issue 1 SPEC ISS., 2004, Pages 125-146

  Cloninger, Peggy A ^a  

^a UNIVERSITY OF HOUSTON VICTORIA   (United States)

Author keywords

Eclectic Theory; Foreign revenues and value creation; Intangibility; Internationalization; Management international experience; Service characteristics; Services

Indexed keywords

EID: 1842760713     PISSN: 10754253     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intman.2003.12.007     Document Type: Article

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