The influence of face and group orientation on the perception of luxury goods: A four market study of East Asian consumers

International Marketing Review

Volumn 29, Issue 6, 2012, Pages 647-672

  Monkhouse, Lien Le ^a   Barnes, Bradley R ^a   Stephan, Ute ^a  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

Author keywords

Brands; China; Consumer behaviour; Culture; East; Japan; Singapore; Southeast Asia; Vietnam

Indexed keywords

EID: 84867750238     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331211277982     Document Type: Article

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