Online shopping among Chinese consumers: An exploratory investigation of demographics and value orientation

International Journal of Consumer Studies

Volumn 35, Issue 4, 2011, Pages 458-469

  Wu, Lingfei ^a   Cai, Yi ^b   Liu, Dehuan ^a  

^a PEKING UNIVERSITY   (China)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Chinese consumers; Diffusion of innovation; Internet usage; Online shopping; Schwartz's value structure; Structural equation modelling

Indexed keywords

EID: 84867663214     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2010.00982.x     Document Type: Article

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