The impact of American media exposure and self-esteem on Chinese urban adolescent purchasing involvement

Journal of Family and Economic Issues

Volumn 27, Issue 4, 2006, Pages 664-674

  Dong, Qingwen ^a   Cao, Xiaobing ^a  

^a UNIVERSITY OF THE PACIFIC   (United States)

Author keywords

Chinese adolescents; Media exposure; Purchasing involvement; Self esteem

Indexed keywords

EID: 33750988198     PISSN: 10580476     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10834-006-9038-3     Document Type: Conference Paper

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