Bidding behavior in descending and ascending auctions

Marketing Science

Volumn 31, Issue 5, 2012, Pages 779-800

  Cheema, Amar ^a   Chakravarti, Dipankar ^b   Sinha, Atanu R ^c  

^a UNIVERSITY OF VIRGINIA   (United States)

^b JOHNS HOPKINS UNIVERSITY   (United States)

^c UNIVERSITY OF COLORADO   (United States)

Author keywords

Auctions; Bidding; Goals; Pricing; Value

Indexed keywords

EID: 84867496082     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1120.0730     Document Type: Article

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