Strategic CSR communication: Telling others how good you are

Management Models for Corporate Social Responsibility

Volumn , Issue , 2006, Pages 238-246

  Morsing, Mette ^a  

^a Copenhagen Business School ^*  (Denmark)

Author keywords

CSR communication; Stakeholder information; Stakeholder interaction; Strategy

Indexed keywords

EID: 84892802353     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/3-540-33247-2_29     Document Type: Chapter

References (6)

1. Freeman, R.E. (1984). Strategic Management. A Stakeholder Approach. Marshfield: Pitman.
2. Maignan, I. and O.C. Ferrell (2004). Corporate Social Responsibility and Marketing: An Integrative Framework. Journal of the Academy of Marketing Science, 32(1): pp. 3-19.
3. Sen, S. and C.B. Bhattacharaya (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, vol. XXXVIII, May: pp. 225-243.
4. Scott, S.G. and V.R. Lane (2000). A Stakeholder Approach to Organisational Identity, Academy of Management Review, 25(1): pp. 43-62.
5. Tan, S.J. (2002). Can consumers' scepticism be mitigated by claim objectivity and claim extremity. Journal of Marketing Communications, (8): pp. 45-64.
6. www.novonordisk.com