How do framing strategies influence the user's choice of content on the Web?

Concurrency and Computation: Practice and Experience

Volumn 24, Issue 17, 2012, Pages 2207-2220

  Constantiou, Ioanna ^a   Hoebel, Natascha ^b   Zicari, Roberto V ^b  

^a Department of International Economics and Management   (Denmark)

^b GOETHE UNIVERSITY   (Germany)

Author keywords

choice based conjoint; framing strategy; heuristics; online news; Web design; Web user behavior

Indexed keywords

COMMERCE; ECONOMIC AND SOCIAL EFFECTS; INFORMATION SERVICES; WEB DESIGN; WEBSITES;

CHOICE-BASED CONJOINT; FRAMING STRATEGIES; HEURISTICS; ONLINE NEWS; WEB USER BEHAVIORS;

BEHAVIORAL RESEARCH;

EID: 84867328324     PISSN: 15320626     EISSN: 15320634     Source Type: Journal    
DOI: 10.1002/cpe.1794     Document Type: Article

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