A case study of behavior-driven conjoint analysis on yahoo! Front page today module

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2009, Pages 1097-1104

  Chu, Wei ^a   Park, Seung Taek ^a   Beaupre, Todd ^a   Motgi, Nitin ^a   Phadke, Amit ^a   Chakraborty, Seinjuti ^a   Zachariah, Joe ^a  

^a YAHOO INC   (United States)

Author keywords

Classification; Clustering; Conjoint analysis; Logistic regression; Segmentation; Tensor product

Indexed keywords

CLASSIFICATION; CLUSTERING; CONJOINT ANALYSIS; LOGISTIC REGRESSION; SEGMENTATION; TENSOR PRODUCT;

CLUSTER ANALYSIS; KNOWLEDGE ENGINEERING; MONTE CARLO METHODS; PARAMETER ESTIMATION; REGRESSION ANALYSIS; RESEARCH; SIMULATORS;

TENSORS;

EID: 70350681088     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1557019.1557138     Document Type: Conference Paper

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