Delivering integrated solutions in the public sector: The unbundling paradox

Industrial Marketing Management

Volumn 41, Issue 6, 2012, Pages 995-1007

  Roehrich, Jens K ^a   Caldwell, Nigel D ^a  

^a UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Bundling; Customized solutions; Integrated solutions; Longitudinal case studies; Organizational transformation

Indexed keywords

EID: 84866400844     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.01.016     Document Type: Article

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