Strategic decision making in business relationships: A dyadic agent-based simulation approach

Industrial Marketing Management

Volumn 41, Issue 5, 2012, Pages 816-830

  Forkmann, Sebastian ^a   Wang, Di ^a,b   Henneberg, Stephan C ^a   Naudé, Peter ^a   Sutcliffe, Alistair ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b KHALIFA UNIVERSITY   (United Arab Emirates)

Author keywords

Agent based simulation; Exploration and exploitation; Network pictures; Strategic decision making; Strategy volatility

Indexed keywords

EID: 84865972065     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.06.010     Document Type: Article

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