What every retailer should know about the way into the shopper's head

International Journal of Retail & Distribution Management

Volumn 31, Issue 12, 2003, Pages 628-637

  Soars, Brenda ^a  

^a marketing and retail psychology ^*  (United States)

Author keywords

Brain; Consumer psychology; Eyes; Retail management

Indexed keywords

EID: 84986173251     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550310507759     Document Type: Article

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