Discovering target groups in social networking sites: An effective method for maximizing joint influential power

Electronic Commerce Research and Applications

Volumn 11, Issue 4, 2012, Pages 318-334

  Xu, Kaiquan ^a   Guo, Xitong ^b   Li, Jiexun ^c   Lau, Raymond Y K ^d   Liao, Stephen S Y ^d  

^a NANJING UNIVERSITY   (China)

^b HARBIN INSTITUTE OF TECHNOLOGY   (China)

^c DREXEL UNIVERSITY   (United States)

^d CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

e Commerce; Joint influential power; Social network mining; Targeted marketing; Web mining

Indexed keywords

BUYING DECISIONS; COMPUTATIONAL MODEL; EBUSINESS; EMPIRICAL EVALUATIONS; GENERAL METHOD; INFLUENCE NETWORKS; MARKETING RESEARCH; REPUTATION MANAGEMENT; SOCIAL NETWORKING SITES; SOCIAL NETWORKS; TARGET GROUP; TARGETED MARKETING; USER GROUPS; WEB 2.0; WEB MINING;

ELECTRONIC COMMERCE; INDUSTRY; MARKETING; MATHEMATICAL PROGRAMMING;

SOCIAL NETWORKING (ONLINE);

EID: 84865222489     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2012.01.002     Document Type: Article

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