Discovering niche markets for elderberry juice in the United States

HortTechnology

Volumn 22, Issue 4, 2012, Pages 556-566

  Mohebalian, Phillip M ^a   Cernusca, Mihaela M ^a   Aguilar, Francisco X ^a  

^a UNIVERSITY OF MISSOURI   (United States)

Author keywords

Conjoint analysis; Consumer preferences; Market segments; Perceptual map; Sambucus sp.

Indexed keywords

EID: 84865164538     PISSN: 10630198     EISSN: None     Source Type: Journal    
DOI: 10.21273/horttech.22.4.556     Document Type: Article

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