Consumer preferences for color, price, and vitamin C content of bell peppers

HortScience

Volumn 36, Issue 4, 2001, Pages 795-800

  Frank, C A ^a   Nelson, R G ^a   Simonne, E H ^a   Behe, B K ^a   Simonne, A H ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Capsicum annuum; Conjoint analysis; Market segmentation; Multinomial logit

Indexed keywords

COLOR; MARKETING; PURCHASING; VITAMINS;

CONSUMER PREFERENCES; RETAIL PRICES;

PLANTS (BOTANY);

CAPSICUM; CAPSICUM ANNUUM;

EID: 0034870922     PISSN: 00185345     EISSN: None     Source Type: Journal    
DOI: 10.21273/hortsci.36.4.795     Document Type: Article

References (22)

1. Consumer preferences for geranium flower color, leaf variegation, and price
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4. Regression with dummy variables
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6. Assessing the importance of apple attributes: An agricultural application of conjoint analysis
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8. The influence of cultivar, price, and longevity on consumer preferences for potted chrysanthemums
9. Colored pepper varieties respond differently to bacterial leaf spot infection
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12. Evaluation and analysis of consumer preferences for outdoor ornamental plants