The role of utilitarian and hedonic values and their antecedents in a mobile data service environment

Expert Systems with Applications

Volumn 38, Issue 3, 2011, Pages 2311-2318

  Kim, Byoungsoo ^a   Han, Ingoo ^b  

^a Samsung Advanced Institute of Technology (SAIT)   (South Korea)

^b Korea Advanced Institute of Science and Technology   (South Korea)

Author keywords

Hedonic value; Information and communication technology; IS diffusion and adoption; Mobile data services; Utilitarian value

Indexed keywords

HEDONIC VALUE; INFORMATION AND COMMUNICATION TECHNOLOGY; IS DIFFUSION AND ADOPTION; MOBILE DATA SERVICE; UTILITARIAN VALUE;

INFORMATION ANALYSIS; INFORMATION TECHNOLOGY; MICROCELLULAR RADIO SYSTEMS;

BEHAVIORAL RESEARCH;

EID: 78049528232     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.08.019     Document Type: Article

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