A conceptual representation of consumer's group knowledge and the possible role of new technologies

International Journal of Digital Content Technology and its Applications

Volumn 4, Issue 7, 2010, Pages 11-22

  Franco, Massimo ^a   di Virgilio, Francesca ^a   di Pietro, Loredana ^a  

^a UNIVERSITY OF MOLISE   (Italy)

Author keywords

Conceptual representation; Consumer's group knowledge; Group's dynamics; New technologies

Indexed keywords

DECISION MAKING; KNOWLEDGE MANAGEMENT; SALES;

COMPETITIVE SUCCESS; CONCEPTUAL REPRESENTATION; CONSUMER KNOWLEDGE; CONSUMER'S GROUP KNOWLEDGE; CRITICAL FACTORS; INTRA-GROUP; KNOWLEDGE MANAGEMENT LITERATURE; PURCHASE DECISION;

DYNAMICS;

EID: 78651570399     PISSN: 19759339     EISSN: None     Source Type: Journal    
DOI: 10.4156/jdcta.vol4.issue7.2     Document Type: Article

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