Data analysis across various media: Data fusion, direct marketing, clickstream data and social media

Journal of Direct, Data and Digital Marketing Practice

Volumn 13, Issue 2, 2011, Pages 95-105

  Breur, Tom ^a  

^a XLNT Consulting   (Netherlands)

Author keywords

data analytics; data fusion; direct marketing; internet usage; social media; text mining

Indexed keywords

EID: 80155123627     PISSN: 17460166     EISSN: 17460174     Source Type: Journal    
DOI: 10.1057/dddmp.2011.32     Document Type: Article

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