Comparing the importance of luxury value perceptions in cross-national contexts

Journal of Business Research

Volumn 65, Issue 10, 2012, Pages 1417-1424

  Shukla, Paurav ^a   Purani, Keyoor ^b  

^a UNIVERSITY OF BRIGHTON   (United Kingdom)

^b INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE   (India)

Author keywords

Luxury; Luxury brands; Purchase intentions; UK, India; Value perceptions

Indexed keywords

EID: 84864926465     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.10.007     Document Type: Article

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