Increasing customer equity of luxury fashion brands through nurturing consumer attitude

Journal of Business Research

Volumn 65, Issue 10, 2012, Pages 1495-1499

  Kim, Kyung Hoon ^a   Ko, Eunju ^b   Xu, Bing ^b   Han, Yoosun ^c  

^a Changwon National University   (South Korea)

^b Yonsei University   (South Korea)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Attitude toward luxury brands; Brand equity; Customer equity; Customer lifetime value; Value equity

Indexed keywords

EID: 84864910762     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.10.016     Document Type: Article

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