The relationship between loyalty program and customer loyalty in retail industry: A case study

ICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research

Volumn , Issue , 2012, Pages 33-38

  Zakaria, Ibhrahim ^a   Rahman, Baharom Abdul ^a   Othman, Abdul Kadir ^a  

^a UNIVERSITI TEKNOLOGI MARA   (Malaysia)

Author keywords

Customer loyalty; Frequent buyer; Loyal; Loyalty; Loyalty Program

Indexed keywords

CUSTOMER LOYALTY; FREQUENT BUYER; LOYAL; LOYALTY; LOYALTY PROGRAM;

COMPETITION; INSURANCE; RETAIL STORES; SURVEYS;

SALES;

EID: 84864822239     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICIMTR.2012.6236356     Document Type: Conference Paper

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