메뉴 건너뛰기




Volumn 17, Issue 6, 2003, Pages 589-608

The influence of mass communication and time on satisfaction and loyalty

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84986177820     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040310495627     Document Type: Review
Times cited : (16)

References (80)
  • 1
    • 0027563724 scopus 로고
    • Patient satisfaction: What we know about and what we still need to explore
    • Aharony, L. and Strasser, S. (1993), “Patient satisfaction: What we know about and what we still need to explore”, Medical Care Review, Vol. 50 No. 1, pp. 49-79.
    • (1993) Medical Care Review , vol.50 , Issue.1 , pp. 49-79
    • Aharony, L.1    Strasser, S.2
  • 2
    • 0000316560 scopus 로고
    • Consumer responses to dissatisfaction in loose monopolies
    • Andreasen, A. (1985), “Consumer responses to dissatisfaction in loose monopolies”, Journal of Consumer Research, Vol. 12 No. 9, pp. 135-141.
    • (1985) Journal of Consumer Research , vol.12 , Issue.9 , pp. 135-141
    • Andreasen, A.1
  • 3
    • 33747973994 scopus 로고
    • Attitudes, intentions, and behavior: A test of some key hypotheses
    • Bagozzi, R. (1981), “Attitudes, intentions, and behavior: A test of some key hypotheses”, Journal of Personality and Social Psychology, Vol. 41 No. 4, pp. 607-627.
    • (1981) Journal of Personality and Social Psychology , vol.41 , Issue.4 , pp. 607-627
    • Bagozzi, R.1
  • 4
    • 3242740199 scopus 로고
    • Building customer loyalty through frequency marketing
    • Barlow, R. (1992), “Building customer loyalty through frequency marketing”, Bankers Magazine, Vol. 173 No. 3, pp. 73-76.
    • (1992) Bankers Magazine , vol.173 , Issue.3 , pp. 73-76
    • Barlow, R.1
  • 5
    • 84986048357 scopus 로고
    • Disconfirmation of purchase expectations and subsequent consumer attitudes and patronage intentions in Ed. Lusch, R.F. Ed. Darden, W.R. (Eds)
    • The University of Oklahoma Norman, OK
    • Bearden, W., Crockett, M. and Teel, J. (1981), “Disconfirmation of purchase expectations and subsequent consumer attitudes and patronage intentions”, in Ed. Lusch, R.F., Ed. Darden, W.R. (Eds), Retail Patronage Theory, 1981 Workshop Proceedings, Center for Economic and Management Research, The University of Oklahoma, Norman, OK, pp. 54-58.
    • (1981) Retail Patronage Theory, 1981 Workshop Proceedings, Center for Economic and Management Research , pp. 54-58
    • Bearden, W.1    Crockett, M.2    Teel, J.3
  • 6
    • 0002335592 scopus 로고
    • Selected determinants of consumer satisfaction and complaint reports
    • Bearden, W.R. and Teel, J. (1983), “Selected determinants of consumer satisfaction and complaint reports”, Journal of Marketing Research, Vol. 20 No. 1, pp. 21-28.
    • (1983) Journal of Marketing Research , vol.20 , Issue.1 , pp. 21-28
    • Bearden, W.R.1    Teel, J.2
  • 8
    • 0026642234 scopus 로고
    • Who likes hospital advertising – consumer or physician?
    • Bell, J. and Vitaska, C. (1992), “Who likes hospital advertising – consumer or physician?”, Journal of Health Care Marketing, Vol. 12 No. 2, pp. 2-7.
    • (1992) Journal of Health Care Marketing , vol.12 , Issue.2 , pp. 2-7
    • Bell, J.1    Vitaska, C.2
  • 10
    • 0017093771 scopus 로고
    • Satisfaction with health services: Some policy implications
    • Berkanovic, E. and Marcus, A.C. (1976), “Satisfaction with health services: Some policy implications”, Medical Care, Vol. 14 No. 7, pp. 873-879.
    • (1976) Medical Care , vol.14 , Issue.7 , pp. 873-879
    • Berkanovic, E.1    Marcus, A.C.2
  • 11
    • 84951659358 scopus 로고
    • Relationship marketing of services – growing interest, emerging perspectives
    • Berry, L. (1995), “Relationship marketing of services – growing interest, emerging perspectives”, Journal of the Academy of Marketing Science, Vol. 23 No. 4, pp. 236-245.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.4 , pp. 236-245
    • Berry, L.1
  • 13
    • 0009108166 scopus 로고
    • Sustainable competitive advantage in service industries: A conceptual model and research propositions
    • Bharadwaj, S., Varadarajan, P.R. and Fahy, J. (1993), “Sustainable competitive advantage in service industries: A conceptual model and research propositions”, Journal of Marketing, Vol. 57 No. 4, pp. 83-99.
    • (1993) Journal of Marketing , vol.57 , Issue.4 , pp. 83-99
    • Bharadwaj, S.1    Varadarajan, P.R.2    Fahy, J.3
  • 14
    • 84951661416 scopus 로고
    • Building service relationships: It’s all about promises
    • Bitner, M.J. (1995), “Building service relationships: It’s all about promises”, Journal of the Academy of Marketing Science, Vol. 23 No. 4, pp. 246-251.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.4 , pp. 246-251
    • Bitner, M.J.1
  • 15
    • 84986168800 scopus 로고
    • A dynamic process model of service quality: From expectations to behavioral intentions
    • February
    • Boulding, W., Kalra, A., Staelin, R. and Zeithaml, V. (1993), “A dynamic process model of service quality: From expectations to behavioral intentions”, Journal of Marketing Research, Vol. 30, February, pp. 7-27.
    • (1993) Journal of Marketing Research , vol.30 , pp. 7-27
    • Boulding, W.1    Kalra, A.2    Staelin, R.3    Zeithaml, V.4
  • 17
    • 84986024892 scopus 로고
    • The relationship between standards of performance disconfirmation and satisfaction: A test of theory manuscript, Department of Marketing
    • University of Tennessee Nashville, TN.
    • Cadotte, E., Woodruff, R. and Jenkins, R. (1984), “The relationship between standards of performance disconfirmation and satisfaction: A test of theory”, manuscript, Department of Marketing, University of Tennessee, Nashville, TN.
    • (1984)
    • Cadotte, E.1    Woodruff, R.2    Jenkins, R.3
  • 18
    • 0025273663 scopus 로고
    • Patient complaint strategies in a general hospital
    • Carmel, S. (1990), “Patient complaint strategies in a general hospital”, Hospital and Health Services Administration, Vol. 35 No. 2, pp. 277-288.
    • (1990) Hospital and Health Services Administration , vol.35 , Issue.2 , pp. 277-288
    • Carmel, S.1
  • 19
    • 0000375425 scopus 로고
    • An investigation into the determinants of customer satisfaction
    • Churchill, G. and Surprenant, C. (1982), “An investigation into the determinants of customer satisfaction”, Journal of Marketing Research, Vol. 19 No. 4, pp. 491-504.
    • (1982) Journal of Marketing Research , vol.19 , Issue.4 , pp. 491-504
    • Churchill, G.1    Surprenant, C.2
  • 20
    • 0023940015 scopus 로고
    • Patient satisfaction as an indicator of quality care
    • Cleary, P. and McNeil, B. (1988), “Patient satisfaction as an indicator of quality care”, Inquiry, Vol. 25 No. 2, pp. 25-36.
    • (1988) Inquiry , vol.25 , Issue.2 , pp. 25-36
    • Cleary, P.1    McNeil, B.2
  • 21
    • 0002381637 scopus 로고
    • Measuring service quality: A reexamination and extension
    • Cronin, J. and Taylor, S. (1992), “Measuring service quality: A reexamination and extension”, Journal of Marketing, Vol. 56 No. 3, pp. 55-68.
    • (1992) Journal of Marketing , vol.56 , Issue.3 , pp. 55-68
    • Cronin, J.1    Taylor, S.2
  • 22
    • 0000013275 scopus 로고
    • Effects of relationship marketing on satisfaction, retention and prices in the life insurance industry
    • Crosby, L. and Stephens, N. (1987), “Effects of relationship marketing on satisfaction, retention and prices in the life insurance industry”, Journal of Marketing Research, Vol. 24 No. 4, pp. 404-411.
    • (1987) Journal of Marketing Research , vol.24 , Issue.4 , pp. 404-411
    • Crosby, L.1    Stephens, N.2
  • 23
    • 84986083191 scopus 로고
    • Assessing advantage: A framework for diagnosing competitive superiority
    • Day, R. and Wensley, R. (1988), “Assessing advantage: A framework for diagnosing competitive superiority”, Journal of Marketing, Vol. 52 No. 2, pp. 1-20.
    • (1988) Journal of Marketing , vol.52 , Issue.2 , pp. 1-20
    • Day, R.1    Wensley, R.2
  • 24
    • 77951516228 scopus 로고
    • Customer loyalty: Toward an integrated conceptual framework
    • Dick, A.S. and Basu, K. (1994), “Customer loyalty: Toward an integrated conceptual framework”, Journal of the Academy of Marketing Science, Vol. 22 No. 2, pp. 99-113.
    • (1994) Journal of the Academy of Marketing Science , vol.22 , Issue.2 , pp. 99-113
    • Dick, A.S.1    Basu, K.2
  • 25
    • 3242737509 scopus 로고
    • Implementing relationship marketing
    • Dunn, D. and Thomas, C. (1995), “Implementing relationship marketing”, Management Research News, Vol. 18 No. 6/7, pp. 46-55.
    • (1995) Management Research News , vol.18 , Issue.6-7 , pp. 46-55
    • Dunn, D.1    Thomas, C.2
  • 26
    • 84986100440 scopus 로고
    • Frequency marketing is the repeat business
    • Erickson, W. (1991), “Frequency marketing is the repeat business”, Marketing News, Vol. 25 No. 4, p. 9.
    • (1991) Marketing News , vol.25 , Issue.4 , pp. 9
    • Erickson, W.1
  • 28
    • 0025608067 scopus 로고
    • Hospital advertising: Does it influence consumers?
    • Fisher, C.M. and Anderson, C.J. (1990), “Hospital advertising: Does it influence consumers?”, Journal of Health Care Marketing, Vol. 10 No. 4, pp. 40-46.
    • (1990) Journal of Health Care Marketing , vol.10 , Issue.4 , pp. 40-46
    • Fisher, C.M.1    Anderson, C.J.2
  • 30
    • 0030724795 scopus 로고    scopus 로고
    • Retaining customers in a managed care market. Hospitals must understand the connection between patient satisfaction, loyalty, retention and revenue
    • Gemme, E.M. (1997), “Retaining customers in a managed care market. Hospitals must understand the connection between patient satisfaction, loyalty, retention and revenue”, Marketing Health Services, Vol. 17 No. 3, pp. 19-21.
    • (1997) Marketing Health Services , vol.17 , Issue.3 , pp. 19-21
    • Gemme, E.M.1
  • 32
    • 21844503055 scopus 로고
    • Consumer satisfaction and perceived quality: Complementary or divergent constructs
    • Gotlieb, J.B., Grewal, D. and Brown, S.W. (1994), “Consumer satisfaction and perceived quality: Complementary or divergent constructs”, Journal of Applied Psychology, Vol. 79 No. 6, pp. 875-885.
    • (1994) Journal of Applied Psychology , vol.79 , Issue.6 , pp. 875-885
    • Gotlieb, J.B.1    Grewal, D.2    Brown, S.W.3
  • 33
    • 21844506036 scopus 로고
    • Relationship marketing: The strategy continuum
    • Grönroos, C. (1995), “Relationship marketing: The strategy continuum”, Journal of the Academy of Marketing Science, Vol. 23 No. 4, pp. 252-254.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.4 , pp. 252-254
    • Grönroos, C.1
  • 34
    • 0027374367 scopus 로고
    • Hospital patient satisfaction: Correlates, dimensionality and determinants
    • Hall, M., Elliott, K. and Stiles, G. (1993), “Hospital patient satisfaction: Correlates, dimensionality and determinants”, Journal of Hospital Marketing, Vol. 7 No. 2, pp. 77-91.
    • (1993) Journal of Hospital Marketing , vol.7 , Issue.2 , pp. 77-91
    • Hall, M.1    Elliott, K.2    Stiles, G.3
  • 35
    • 0018092670 scopus 로고
    • The two dimensions in satisfaction with dental care
    • Hengst, A. and Roghmann, K. (1978), “The two dimensions in satisfaction with dental care”, Medical Care, Vol. 16 No. 3, pp. 202-213.
    • (1978) Medical Care , vol.16 , Issue.3 , pp. 202-213
    • Hengst, A.1    Roghmann, K.2
  • 36
    • 22944455481 scopus 로고    scopus 로고
    • Comparing intensity and effectiveness of marketing communications: Services versus non-services
    • Herrington, D., Lollar, J.G., Cotter, M.J. and Henley, J.A. (1996), “Comparing intensity and effectiveness of marketing communications: Services versus non-services”, Journal of Advertising Research, Vol. 36 No. 6, pp. 61-71.
    • (1996) Journal of Advertising Research , vol.36 , Issue.6 , pp. 61-71
    • Herrington, D.1    Lollar, J.G.2    Cotter, M.J.3    Henley, J.A.4
  • 37
    • 0039580205 scopus 로고
    • Consumers’ attitudes toward accountants, lawyers and physicians with respect to advertising professional services
    • Hite, R.E. and Bellizzi, J.A. (1986), “Consumers’ attitudes toward accountants, lawyers and physicians with respect to advertising professional services”, Journal of Advertising Research, Vol. 26 No. 3, pp. 45-54.
    • (1986) Journal of Advertising Research , vol.26 , Issue.3 , pp. 45-54
    • Hite, R.E.1    Bellizzi, J.A.2
  • 38
    • 0041747149 scopus 로고    scopus 로고
    • Relationship marketing: The importance of customer-perceived service quality in retail banking
    • Holmlund, M. and Kock, S. (1996), “Relationship marketing: The importance of customer-perceived service quality in retail banking”, Service Industries Journal, Vol. 16 No. 3, pp. 287-304.
    • (1996) Service Industries Journal , vol.16 , Issue.3 , pp. 287-304
    • Holmlund, M.1    Kock, S.2
  • 39
    • 0027093605 scopus 로고
    • Patient satisfaction: The impact of past experience
    • John, J. (1992), “Patient satisfaction: The impact of past experience”, Journal of Health Care Marketing, Vol. 12 No. 3, pp. 56-64.
    • (1992) Journal of Health Care Marketing , vol.12 , Issue.3 , pp. 56-64
    • John, J.1
  • 40
    • 84986037253 scopus 로고
    • A longitudinal assessment of consumer satisfaction/dissatisfaction: The dynamic aspect of the cognitive process
    • LaBarbera, P. and Mazursky, D. (1983), “A longitudinal assessment of consumer satisfaction/dissatisfaction: The dynamic aspect of the cognitive process”, Journal of Marketing Research, Vol. 20 No. 4, pp. 393-404.
    • (1983) Journal of Marketing Research , vol.20 , Issue.4 , pp. 393-404
    • LaBarbera, P.1    Mazursky, D.2
  • 42
    • 3242710391 scopus 로고    scopus 로고
    • One-to-one marketing among hot direct trends
    • Loro, L. (1996), “One-to-one marketing among hot direct trends”, Advertising Age’s Business Marketing, Vol. 81 No. 8, pp. 35-36.
    • (1996) Advertising Age’s Business Marketing , vol.81 , Issue.8 , pp. 35-36
    • Loro, L.1
  • 43
    • 0023195275 scopus 로고
    • Loyalty of hospital patients: A vital marketing objective
    • MacStravic, R.S. (1987), “Loyalty of hospital patients: A vital marketing objective”, Health Care Management Review, Vol. 12 No. 2, pp. 23-30.
    • (1987) Health Care Management Review , vol.12 , Issue.2 , pp. 23-30
    • MacStravic, R.S.1
  • 45
    • 0028605909 scopus 로고
    • Patient loyalty to physicians
    • MacStravic, R.S. (1994), “Patient loyalty to physicians”, Journal of Health Care Marketing, Vol. 14 No. 4, pp. 53-56.
    • (1994) Journal of Health Care Marketing , vol.14 , Issue.4 , pp. 53-56
    • MacStravic, R.S.1
  • 46
    • 0020954823 scopus 로고
    • Patient satisfaction and change in medical care provider: A longitudinal study
    • Marquis, M., Ross-Davies, A. and Ware, J. (1983), “Patient satisfaction and change in medical care provider: A longitudinal study”, Medical Care, Vol. 21 No. 6, pp. 821-830.
    • (1983) Medical Care , vol.21 , Issue.6 , pp. 821-830
    • Marquis, M.1    Ross-Davies, A.2    Ware, J.3
  • 47
    • 0002015918 scopus 로고
    • Purchase intentions and purchase behavior
    • Morrison, D. (1979), “Purchase intentions and purchase behavior”, Journal of Marketing, Vol. 43 No. 2, pp. 65-74.
    • (1979) Journal of Marketing , vol.43 , Issue.2 , pp. 65-74
    • Morrison, D.1
  • 48
    • 84973758647 scopus 로고
    • 2nd ed. Macmillan New York, NY.
    • Mowen, J. (1987), Consumer Behavior, 2nd ed., Macmillan, New York, NY.
    • (1987) Consumer Behavior
    • Mowen, J.1
  • 49
    • 0016835250 scopus 로고
    • Satisfaction with care and the utilization of dental services at a neighborhood health center
    • Murray, B. and Wiese, H. (1975), “Satisfaction with care and the utilization of dental services at a neighborhood health center”, Journal of Public Health Dentistry, Vol. 35, pp. 170-176.
    • (1975) Journal of Public Health Dentistry , vol.35 , pp. 170-176
    • Murray, B.1    Wiese, H.2
  • 50
    • 0000577873 scopus 로고
    • Multivariate analysis of brand loyalty for major household appliances
    • Newman, J. and Werbel, R. (1973), “Multivariate analysis of brand loyalty for major household appliances”, Journal of Marketing Research, Vol. 10 No. 4, pp. 404-409.
    • (1973) Journal of Marketing Research , vol.10 , Issue.4 , pp. 404-409
    • Newman, J.1    Werbel, R.2
  • 51
    • 0000396442 scopus 로고
    • A cognitive model of antecedents and consequences of satisfaction decisions
    • Oliver, R. (1980), “A cognitive model of antecedents and consequences of satisfaction decisions”, Journal of Marketing Research, Vol. 17 No. 4, pp. 460-469.
    • (1980) Journal of Marketing Research , vol.17 , Issue.4 , pp. 460-469
    • Oliver, R.1
  • 52
    • 84993102009 scopus 로고    scopus 로고
    • The red queen rules
    • Oliver, R. (1999), “The red queen rules”, Journal of Business Strategy, Vol. 20 No. 3, p. 8.
    • (1999) Journal of Business Strategy , vol.20 , Issue.3 , pp. 8
    • Oliver, R.1
  • 53
    • 0042227630 scopus 로고
    • Effects of satisfaction and its antecedents on consumer preference and intention
    • Ed. Monroe, K.B. Association for Consumer Research Ann Arbor, MI.
    • Oliver, R. and Linda, G. (1981), “Effects of satisfaction and its antecedents on consumer preference and intention”, in Ed. Monroe, K.B. (Ed.), Advances in Consumer Research, Association for Consumer Research, Ann Arbor, MI.
    • (1981) Advances in Consumer Research
    • Oliver, R.1    Linda, G.2
  • 54
    • 0000684964 scopus 로고
    • Equity and disconfirmation perceptions as influences on merchant and product satisfaction
    • Oliver, R. and Swan, J. (1989), “Equity and disconfirmation perceptions as influences on merchant and product satisfaction”, Journal of Consumer Research, Vol. 16 No. 4, pp. 372-383.
    • (1989) Journal of Consumer Research , vol.16 , Issue.4 , pp. 372-383
    • Oliver, R.1    Swan, J.2
  • 55
    • 21744451006 scopus 로고    scopus 로고
    • Reflections on gaining competitive advantage through customer value
    • Parasuraman, A. (1997), “Reflections on gaining competitive advantage through customer value”, Journal of the Academy of Marketing Science, Vol. 25 No. 2, pp. 154-161.
    • (1997) Journal of the Academy of Marketing Science , vol.25 , Issue.2 , pp. 154-161
    • Parasuraman, A.1
  • 57
    • 0020930093 scopus 로고
    • Patient satisfaction in primary health care: A literature review
    • Pascoe, G. (1983), “Patient satisfaction in primary health care: A literature review”, Evaluation and Program Planning, Vol. 6, pp. 185-210.
    • (1983) Evaluation and Program Planning , vol.6 , pp. 185-210
    • Pascoe, G.1
  • 58
  • 59
    • 84986086386 scopus 로고
    • Central and peripheral routes to advertising effectiveness: The moderating role of involvement
    • September
    • Petty, R.E., Cacioppo, J.T. and Schumann, D. (1983), “Central and peripheral routes to advertising effectiveness: The moderating role of involvement”, Journal of Consumer Research, Vol. 10, September, pp. 135-146.
    • (1983) Journal of Consumer Research , vol.10 , pp. 135-146
    • Petty, R.E.1    Cacioppo, J.T.2    Schumann, D.3
  • 60
    • 0027287473 scopus 로고
    • Consumer satisfaction and perceived quality of outpatient health services
    • Peyrot, M., Cooper, P. and Schnapf, D. (1993), “Consumer satisfaction and perceived quality of outpatient health services”, Journal of Health Care Marketing, Vol. 13 No. 4, pp. 24-33.
    • (1993) Journal of Health Care Marketing , vol.13 , Issue.4 , pp. 24-33
    • Peyrot, M.1    Cooper, P.2    Schnapf, D.3
  • 61
    • 0024638266 scopus 로고
    • The mailout questionnaire as the practical method of choice in patient satisfaction monitoring
    • Press, I. and Ganey, R. (1989), “The mailout questionnaire as the practical method of choice in patient satisfaction monitoring”, Journal of Health Care Marketing, Vol. 9 No. 1, pp. 67-68.
    • (1989) Journal of Health Care Marketing , vol.9 , Issue.1 , pp. 67-68
    • Press, I.1    Ganey, R.2
  • 62
    • 0025486182 scopus 로고
    • Zero defections: Quality comes to service
    • Reichheld, F. and Sasser, E. (1990), “Zero defections: Quality comes to service”, Harvard Business Review, Vol. 68 No. 5, pp. 105-111.
    • (1990) Harvard Business Review , vol.68 , Issue.5 , pp. 105-111
    • Reichheld, F.1    Sasser, E.2
  • 63
    • 0002604811 scopus 로고
    • Negative word-of-mouth by dissatisfied customers: A pilot study
    • Richins, M. (1983), “Negative word-of-mouth by dissatisfied customers: A pilot study”, Journal of Marketing, Vol. 47 No. 4, pp. 68-78.
    • (1983) Journal of Marketing , vol.47 , Issue.4 , pp. 68-78
    • Richins, M.1
  • 64
    • 44949274214 scopus 로고
    • Post-purchase product satisfaction: Incorporating effects of involvement and time
    • Richins, M. and Bloch, P. (1991), “Post-purchase product satisfaction: Incorporating effects of involvement and time”, Journal of Business Research, Vol. 23 No. 2, pp. 145-158.
    • (1991) Journal of Business Research , vol.23 , Issue.2 , pp. 145-158
    • Richins, M.1    Bloch, P.2
  • 65
    • 0018759002 scopus 로고
    • Satisfaction with medical care: Its measurement and relation to utilization
    • Roghmann, K., Hengst, A. and Zastowny, T. (1979), “Satisfaction with medical care: Its measurement and relation to utilization”, Medical Care, Vol. 17, pp. 461-473.
    • (1979) Medical Care , vol.17 , pp. 461-473
    • Roghmann, K.1    Hengst, A.2    Zastowny, T.3
  • 67
    • 0030486062 scopus 로고    scopus 로고
    • A reexamination of the determinants of consumer satisfaction
    • Spreng, R., MacKenzie, S. and Olshavsky, R. (1996), “A reexamination of the determinants of consumer satisfaction”, Journal of Marketing, Vol. 60 No. 3, pp. 15-32.
    • (1996) Journal of Marketing , vol.60 , Issue.3 , pp. 15-32
    • Spreng, R.1    MacKenzie, S.2    Olshavsky, R.3
  • 69
    • 0027620912 scopus 로고
    • The patient satisfaction process: Moving toward a comprehensive model
    • Strasser, S., Aharony, L. and Greenberger, D. (1993), “The patient satisfaction process: Moving toward a comprehensive model”, Medical Care Review, Vol. 50 No. 2, pp. 219-249.
    • (1993) Medical Care Review , vol.50 , Issue.2 , pp. 219-249
    • Strasser, S.1    Aharony, L.2    Greenberger, D.3
  • 70
    • 0002716277 scopus 로고
    • Consumer satisfaction with a retail store related to the fulfillment of expectations on an initial shopping trip in Ed. Day, R.L. Ed. Hunt, H.K. (Eds)
    • Indiana University, Bloomington, IN
    • Swan, J. (1977), “Consumer satisfaction with a retail store related to the fulfillment of expectations on an initial shopping trip”, in Ed. Day, R.L. and Ed. Hunt, H.K. (Eds), International Fare in Consumer Satisfaction and Complaining Behavior, Division of Research School of Business, Indiana University, Bloomington, IN, pp. 10-17.
    • (1977) International Fare in Consumer Satisfaction and Complaining Behavior, Division of Research School of Business , pp. 10-17
    • Swan, J.1
  • 71
    • 84986156006 scopus 로고
    • Patient satisfaction: An overview of research – 1965 to 1978
    • Ed. Hunt, H.K., Ed. Day, R.L. Indiana University Press Bloomington, IN.
    • Swan, J. and Carroll, M. (1979), “Patient satisfaction: An overview of research – 1965 to 1978”, in Ed. Hunt, H.K. and Ed. Day, R.L. (Eds), Refining Concepts and Measures of Consumer Satisfaction and Complaining Behavior, Indiana University Press, Bloomington, IN.
    • (1979) Refining Concepts and Measures of Consumer Satisfaction and Complaining Behavior
    • Swan, J.1    Carroll, M.2
  • 72
    • 0002671379 scopus 로고
    • Disconfirmation of expectations and satisfaction with a retail service
    • Swan, J. and Trawick, F. (1981), “Disconfirmation of expectations and satisfaction with a retail service”, Journal of Retailing, Vol. 57 No. 3, pp. 49-67.
    • (1981) Journal of Retailing , vol.57 , Issue.3 , pp. 49-67
    • Swan, J.1    Trawick, F.2
  • 73
    • 0021279169 scopus 로고
    • Relating satisfaction with access to utilization of services
    • Thomas, J. and Penchansky, R. (1984), “Relating satisfaction with access to utilization of services”, Medical Care, Vol. 22 No. 5, pp. 553-556.
    • (1984) Medical Care , vol.22 , Issue.5 , pp. 553-556
    • Thomas, J.1    Penchansky, R.2
  • 74
    • 0016766749 scopus 로고
    • Consumer perceptions of health care services: Implications for academic medical community
    • Ware, J., Wright, W., Snyder, M. and Chu, G. (1975), “Consumer perceptions of health care services: Implications for academic medical community”, Journal of Medical Education, Vol. 50, pp. 839-848.
    • (1975) Journal of Medical Education , vol.50 , pp. 839-848
    • Ware, J.1    Wright, W.2    Snyder, M.3    Chu, G.4
  • 75
    • 0001810618 scopus 로고
    • Emerging paradigms for the study of consumer satisfaction
    • Wilton, P. and Nicosia, F. (1986), “Emerging paradigms for the study of consumer satisfaction”, European Research, Vol. 14 No. 1, pp. 4-11.
    • (1986) European Research , vol.14 , Issue.1 , pp. 4-11
    • Wilton, P.1    Nicosia, F.2
  • 76
    • 84986132212 scopus 로고
    • Comparing pretesting and posttesting of corporate advertising
    • Winters, L.C. (1983), “Comparing pretesting and posttesting of corporate advertising”, Journal of Advertising Research, Vol. 23 No. 1, pp. 25-32.
    • (1983) Journal of Advertising Research , vol.23 , Issue.1 , pp. 25-32
    • Winters, L.C.1
  • 77
    • 0031536393 scopus 로고    scopus 로고
    • Customer value: The next source of competitive advantage
    • Woodruff, R. (1997), “Customer value: The next source of competitive advantage”, The Journal of the Academy of Marketing Science, Vol. 25 No. 2, pp. 139-153.
    • (1997) The Journal of the Academy of Marketing Science , vol.25 , Issue.2 , pp. 139-153
    • Woodruff, R.1
  • 78
    • 0024804466 scopus 로고
    • Linking service quality, customer satisfaction and behavioral intention
    • Woodside, A., Frey, L. and Daly, R. (1989), “Linking service quality, customer satisfaction and behavioral intention”, Journal of Health Care Marketing, Vol. 9 No. 4, pp. 5-17.
    • (1989) Journal of Health Care Marketing , vol.9 , Issue.4 , pp. 5-17
    • Woodside, A.1    Frey, L.2    Daly, R.3
  • 79
    • 0002472115 scopus 로고
    • A critical review of consumer satisfaction
    • Ed. Zeithaml, V.A. American Marketing Association Chicago, IL.
    • Yi, Y. (1990), “A critical review of consumer satisfaction”, in Ed. Zeithaml, V.A. (Ed.), Review of Marketing, American Marketing Association, Chicago, IL.
    • (1990) Review of Marketing
    • Yi, Y.1
  • 80
    • 84985782205 scopus 로고
    • Marketing communication intensity across industries
    • Zinkhan, G.M. and Cheng, A. (1992), “Marketing communication intensity across industries”, Decision Sciences, Vol. 23 No. 3, pp. 758-769.
    • (1992) Decision Sciences , vol.23 , Issue.3 , pp. 758-769
    • Zinkhan, G.M.1    Cheng, A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.