Building loyalty at Things Remembered

Journal of Consumer Marketing

Volumn 21, Issue 1, 2004, Pages 62-66

  Mulhern, Terry ^a   Duffy, Dennis ^a  

^a Dept Direct Mktg Things Remembered ^*  (United States)

Author keywords

Customer loyalty; Marketing strategy; Retailing

Indexed keywords

EID: 1442302983     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410513978     Document Type: Article

References (0)