Socialization and processing effects on comprehension of credit card advertisement disclosures

Journal of Financial Services Marketing

Volumn 17, Issue 2, 2012, Pages 163-176

  Wang, Alex ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

comprehension; credit card advertisement disclosures; information processing; message involvement; socialization

Indexed keywords

EID: 84864338330     PISSN: 13630539     EISSN: 14791846     Source Type: Journal    
DOI: 10.1057/fsm.2012.13     Document Type: Review

References (57)

1. Abdul-Muhmin , A.G.and Umar , Y.A. ( 2007 ) Credit card ownership and usage behaviour in Saudi Arabia: The impact of demographics and attitudes toward debt.Journal of Financial Services Marketing 12 (3) : 219-234.
2. Ajzen , I. ( 1991 ) The theory of planned behavior.Organizational Behavior and Human Decision Processes 50 (2) : 179-211.
3. Ajzen , I.and Madden , T.J. ( 1986 ) Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control.Journal of Experimental Social Psychology 22 (4) : 453-474.
4. Alba , J.and Hutchinson , J.W. ( 1987 ) Dimension of consumer expertise.Journal of Consumer Research 13 (4) : 411-454.
5. Alba , J.and Hutchinson , J.W. ( 2000 ) Knowledge calibration: What consumers know and what they think they know. Journal of Consumer Research 27 (2) : 123-156.
6. Andrews , J.C., Durvasula , S.and Ahkter , S.H. ( 1990 ) A framework for conceptualizing and measuring the involvement construct in advertising research.Journal of Advertising 19 (4) : 27-40.
7. Andrews , J.C.and Shimp , T.A. ( 1990 ) Effects of involvement argument strength, and source characteristics on central and peripheral processing of advertising.Psychology and Marketing 7 (3) : 195-214.
8. Benton , K.J. ( 2010 ) An overview of the regulation Z rules implementing the CARD act , http://www.philadelphiafed.org/bank-resources/publications/ consumer-compliance-outlook/2010/first-quarter/regulation-z-rules.cfm , accessed April 2012.
9. Bergkvist , L.and Rossiter , J.R. ( 2007 ) The predictive validity of multiple-item versus single-item measures of the same constructs.Journal of Marketing Research 44 (2) : 175-184.
10. Bergkvist , L.and Rossiter , J.R. ( 2009 ) Tailor-made single-item measures of doubly concrete constructs.International Journal of Advertising 28 (4) : 607-621.
11. Bernheim , B.D.and Garrett , D.M. ( 2003 ) The effects of financial education in the workplace: Evidence from a survey of households.Journal of Public Economics 87 (7-8) : 1487-1519. (Pubitemid 36910174)
12. Borden , L.M., Lee , S.A., Serido , J.and Collins , D. ( 2008 ) Changing college student's financial knowledge, attitudes, and behavior through seminar participation.Journal of Family and Economic Issues 29 (1) : 23-40.
13. Carpenter , J.M.and Moore , M. ( 2008 ) Gender and credit behaviors among college students: Implications for consumer educators.Journal of Family & Consumer Sciences Education 26 (1) : 42-47.
14. Celsi , R.L.and Olson , J.C. ( 1988 ) The role of involvement in attention and comprehension processes.Journal of Consumer Research 15 (3) : 210-224.
15. Chang , C. ( 2004 ) The interplay of product class knowledge and trial experience in attitude formation.Journal of Advertising 33 (1) : 83-92. (Pubitemid 38544860)
16. Cleaver , J.Y. ( 2002 ) The challenges of college collections.Credit Card Management 14 (12) : 28-33.
17. Cole , C.A.and Balasubramanian , S.K. ( 1993 ) Age differences in consumers ' search for information: Public policy implications.Journal of Consumer Research 20 (1) : 157-169.
18. Compton , J.A.and Pfau , M. ( 2004 ) Use of inoculation to foster resistance to credit card marketing targeting college students.Journal of Applied Communication Research 32 (4) : 343-364. (Pubitemid 39666088)
19. CreditAction. ( 2010 ) Debt facts and fi gures , http://www.creditaction. org.uk/assets/PDF/statistics/2010/november-2010.pdf , accessed February 2012.
20. Erskine , M., Kier , C., Leung , A.and Sproule , R. ( 2006 ) Peer crowds, work experience, and financial saving behaviour of young Canadians.Journal of Economic Psychology 27 (1) : 262-284. (Pubitemid 43337765)
21. Federal Deposit Insurance Corporation. ( 2012 ) FDIC law, regulations, related acts , http://www.fdic.gov/regulations/laws/rules/6500-1500. html#fdic6500226.5 , accessed April 2012.
22. Federal Reserve. ( 2010 ) Consumer credit , http://www.federalreserve. gov/releases/g19/Current/, accessed February 2012.
23. Filbeck , G., Hatfield , P.and Horvath , P. ( 2005 ) Risk aversion and personality type.Journal of Behavioral Finance 6 (4) : 170-180.FTC. ( n.d. ) Legal resources-statutes relating to consumer protection mission , http://www.ftc.gov/ogc/stat3.shtm , accessed 28 July 2010.
24. Greenwald , A.G.and Leavitt , C. ( 1984 ) Audience involvement in advertising: Four levels.Journal of Consumer Research 11 (2) : 581-592.
25. Harrison , P.and Gray , C. ( 2010 ) The ethical and policy implications of profi ling ' vulnerable ' customers.International Journal of Consumer Studies 34 (3) : 437-442.
26. Hayhoe , C.R., Leach , L.J., Turner , P.R., Bruin , M.J.and Lawrence , F.C. ( 2000 ) Differences in spending habits and credit card use of college students.Journal of Consumer Affairs 34 (1) : 113-133.
27. Hilgert , M.A., Hogarth , J.M.and Beverly , S. ( 2003 ) Household financial management: The connection between knowledge and behavior.Federal Reserve Bulletin 89 (7) : 309-322.
28. Index Credit Cards. ( 2010 ) Average credit card debt , http://www.indexcreditcards.com/creditcarddebt/, accessed February 2012.
29. John , D.R.and Cole , C.A. ( 1986 ) Age differences in information processing: Understanding defi cits in young and elderly consumers.Journal of Consumer Research 13 (3) : 297-315.
30. Joo , S., Grable , J.E.and Bagwell , D.C. ( 2003 ) Credit card attitudes and behaviors of college students.College Student Journal 37 (3) : 405-419.
31. Laczniak , R.N.and Muehling , D.D. ( 1993 ) The relationship between experimental manipulations and tests of theory in an advertising message involvement context.Journal of Advertising 22 (3) : 59-74.
32. Laczniak , R.N., Muehling , D.D.and Grossbart , S. ( 1989 ) Manipulating message involvement in advertising research.Journal of Advertising 18 (2) : 28-38.
33. Lyons , A.C. ( 2004 ) A profile of financially at-risk college students.Journal of Consumer Affairs 38 (1) : 56-80. (Pubitemid 38782346)
34. MacInnis , D.J.and Jaworski , B.J. ( 1989 ) Information processing from advertisements: Toward an integrative framework.Journal of Marketing 53 (4) : 1-23.
35. MacKinnon , D.P., Nohre , L., Cheong , J., Stacy , A.W.and Pentz , M.A. ( 2001 ) Longitudinal relationship between the alcohol warning and alcohol consumption.Journal of Studies on Alcohol 62 (2) : 221-226.
36. Moschis , G.P. ( 1987 ) Consumer Socialization: A Life-Cycle Perspective.Lexington, MA: Lexington Books.
37. Norum , P.S. ( 2008 ) The role of time preference and credit card usage in compulsive buying behaviour.International Journal of Consumer Studies 32 (2) : 269-275.
38. Phillips , L.W.and Sternthal , B. ( 1977 ) Age differences in information processing: A perspective on the aged consumer.Journal of Marketing Research 14 (4) : 444-447.
39. Robb , C.A.and Sharpe , D.L. ( 2009 ) Effect of personal financial knowledge on college students ' credit card behavior.Journal of Financial Counseling and Planning 20 (1) : 25-43.
40. Rutherford , L.G.and DeVaney , S.A. ( 2009 ) Utilizing the theory of planned behavior to understand convenience use of credit cards.Journal of Financial Counseling and Planning 20 (2) : 48-63.
41. Scott , R.H. ( 2010 ) Credit card ownership among American high school seniors: 1997-2008.Journal of Family and Economic Issues 31 (2) : 151-160.
42. Shim , S., Barber , B.L., Card , N.A., Xiao , J.J.and Serido , J. ( 2009 ) Financial socialization of first-year college students: The roles of parents, work, and education.Journal of Youth and Adolescence 39 (12) : 1457-1470.
43. Stanford , W.E. ( 1999 ) Dealing with student credit card debt.About Campus 4 (1) : 12-17.
44. Stewart , D.W.and Martin , I.M. ( 1994 ) Intended and unintended consequences of warning messages: A review and synthesis of empirical research.Journal of Public Policy and Marketing 13 (1) : 1-35.
45. Wang , A. ( 2006a ) Ad engagement: A driver of message involvement on message effects.Journal of Advertising Research 46 (4) : 355-368.
46. Wang , A. ( 2006b ) The effects of audience knowledge on message processing of editorial content.Journal of Marketing Communications 12 (4) : 281-296.
47. Wang , A. ( 2009a ) Advertising disclosures and CSR practices of credit card issuers.Management Research News 32 (12) : 1177-1191.
48. Wang , A. ( 2009b ) Interplay of investors ' financial knowledge and risk taking.Journal of Behavioral Finance 10 (4) : 204-213.
49. Wang , A. ( 2010 ) Implications for brokerage fi rms ' financial disclosures: From CSR perspectives.Journal of Financial Services Marketing 15 (2) : 112-125.
50. Wang , A. ( 2011a ) Effects of gender, ethnicity and work on college students ' credit card debt: Implications for wealth advisors.Journal of Wealth Management 14 (2) : 85-100.
51. Wang , A. ( 2011b ) The effects of investment knowledge and visual communications on comprehension of investment disclosures.Journal of Financial Services Marketing 16 (2) : 125-138.
52. Wang , A. ( 2011c ) The contextual relevance effect on financial advertising.Journal of Financial Services Marketing 16 (1) : 50-64.
53. Wang , A. ( 2011d ) The visual priming effect of credit card advertising disclosure.International Journal of Disclosure and Governance , advance online publication, 1 December 2011; corrected online 2 May 2012; doi: 10.1057/jdg.2011.25.
54. Wang , A. ( 2012a ) Visual priming of pharmaceutical advertising disclosures-Effects of a motivation factor.Corporate Communications: An International Journal 17 (1) : 73-88.
55. Wang , A.and Dowding , T. ( 2010 ) Effects of visual priming on improving web disclosures to investors.Journal of Behavioral Finance 11 (1) : 11-20.
56. Wang , J.and Xiao , J.J. ( 2009 ) Buying behavior, social support and credit card indebtedness of college students.International Journal of Consumer Studies 33 (1) : 2-10.
57. Yoon , C. ( 1997 ) Age differences in consumers ' processing strategies: An investigation of moderating influences.Journal of Consumer Research 24 (3) : 329-342.