The effects of audience knowledge on message processing of editorial content

Journal of Marketing Communications

Volumn 12, Issue 4, 2006, Pages 281-296

  Wang, Shih Lun Alex ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Audience knowledge; Editorial content; Message processing

Indexed keywords

EID: 33845224333     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260600951625     Document Type: Article

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