Visual priming of pharmaceutical advertising disclosures: Effects of a motivation factor

Corporate Communications

Volumn 17, Issue 1, 2012, Pages 73-88

  Wang, Alex ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Attitudes; Consumer behaviour; Corporate social responsibility; Pharmaceutical advertising disclosure; Responsible advertising practice; Trust; Visual priming

Indexed keywords

EID: 84856136063     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563281211196362     Document Type: Article

References (63)

1. Allen, C.T. (2004), "A theory-based approach for improving demand artifact assessment in advertising experiments" in Journal of Advertising, Vol. 33, No. 2, pp. 63-73.
2. Allen, C.T. and Janiszewski, C. (1989), "Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research" in Journal of Marketing Research, Vol. 26, No. 1, pp. 30-43.
3. Baker, W.E. and Lutz, R.J. (2000), "An empirical test of an updated relevance accessibility model of advertising effectiveness" in Journal of Advertising, Vol. 29, No. 1, pp. 1-14.
4. Barry, E.S. (2007), "Does conceptual implicit memory develop? The role of processing demands" in Journal of Genetic Psychology, Vol. 168, No. 1, pp. 19-36.
5. Beccera, M. and Gupta, A.K. (1999), "Trust within the organization: integrating the trust literature with agency theory and transaction cost economics" in Public Administration Quarterly, Vol. 23, No. 2, pp. 177-204.
6. Bettman, J.R., Payne, J.W. and Staelin, R. (1986), "Cognitive considerations in designing effective labels for presenting risk information" in Journal of Public Policy < Marketing, Vol. 5, No. 1, pp. 1-28.
7. Bhattacharya, C.B. and Sen, S. (2004), "Doing better at doing good: when, why, and how consumers respond to corporate social initiatives" in California Management Review, Vol. 47, No. 1, pp. 9-24.
8. Biederman, I. and Cooper, E.E. (1991), "Priming contour deleted images: evidence for intermediate representations in visual object recognition" in Cognitive Psychology, Vol. 23, No. 3, pp. 393-419.
9. Biederman, I. and Gerhardstein, P.C. (1995), "Viewpoint-dependent mechanisms in visual object recognition: a critical analysis" in Journal of Experimental Psychology: Human Perception and Performance, Vol. 21, No. 6, pp. 1506-14.
10. Boyatzis, C.J. and Eades, J. (1999), "Gender differences in preschoolers' and kindergartners' artistic production and preference" in Sex Roles: A Journal of Research, Vol. 41, Nos 7-8, pp. 627-38.
11. Braun, C.C. and Silver, N.C. (1995), "Interaction of signal word and color on warning labels: differences in perceived hazard and behavioral compliance" in Ergonomics, Vol. 38, No. 11, pp. 2207-20.
12. David, P., Kline, S. and Dai, Y. (2005), "Corporate social responsibility practices, corporate identity, and purchase intention: a dual-process model" in Journal of Public Relations Research, Vol. 17, No. 3, pp. 291-313.
13. Donaldson, T. and Dunfee, T.W. (2002), "Ties that bind in business ethics: social contracts and why they matter" in Journal of Banking and Finance, Vol. 26, No. 9, pp. 1853-65.
14. Doney, P.M. and Cannon, J.P. (1997), "An examination of the nature of trust in buyer-seller relationships" in Journal of Marketing, Vol. 61, No. 2, pp. 35-51.
15. Fahmy, S., Cho, S., Wayne, W. and Song, Y. (2006), "Visual agenda setting after 9/11: individual emotion, recall and concern about terrorism" in Visual Communication Quarterly, Vol. 15, No. 4, pp. 4-15.
16. Faulhaber, G.R. (2010), "Transparency and broadband internet service providers" in International Journal of Communication, Vol. 4, No. 1, pp. 738-57.
17. Fay, S., Isingrini, J. and Clarys, D. (2005), "Effects of depth-of-processing and ageing on word-stem and word-fragment implicit memory tasks: test of the lexical-processing hypothesis" in European Journal of Cognitive Psychology, Vol. 17, No. 6, pp. 785-802.
18. Fazio, R.H., Powell, M.C. and Herr, P.M. (1983), "Toward a process model of the attitude behavior relation: accessing one's attitude upon mere observation of the attitude object" in Journal of Personality and Social Psychology, Vol. 44, No. 4, pp. 723-35.
19. Feltham, T.S. and Arnold, S.J. (1994), "Program involvement and ad/program consistency as moderators of program context effects" in Journal of Consumer Psychology, Vol. 3, No. 1, pp. 51-78.
20. Fournier, J.E. and Wineburg, S.S. (1997), "Picturing the past: gender differences in the depiction of historical figures" in American Journal of Education, Vol. 105, No. 2, pp. 160-85.
21. Frantz, J.P. and Rhoades, T.P. (1993), "A task-analytic approach to the temporal and spatial placement of product warnings" in Human Factors, Vol. 35, No. 4, pp. 719-30.
22. Greenwald, A.G. and Leavitt, C. (1984), "Audience involvement in advertising: four levels" in Journal of Consumer Research, Vol. 11, No. 2, pp. 581-92.
23. Hallahan, K. (1999), "Content class as a contextual cue in the cognitive processing of publicity versus advertising" in Journal of Public Relations Research, Vol. 11, No. 4, pp. 293-320.
24. Iyengar, S. and Kinder, D.R. (1987), News that Matters: Television and American Opinion, University of Chicago Press, Chicago, IL.
25. Iyengar, S. and Simon, A. (1993), "News coverage of the Gulf crisis and public opinion: a study of agenda-setting, priming, and framing" in Communication Research, Vol. 20, No. 3, pp. 365-83.
26. Janiszewski, C. (1988), "Preconscious processing effects: the independence of attitude formation and conscious thought" in Journal of Consumer Research, Vol. 15, No. 2, pp. 199-209.
27. Janiszewski, C. (1990), "The influence of print advertisement organization on affect toward a brand name" in Journal of Consumer Research, Vol. 17, No. 1, pp. 53-65.
28. Kramer, R.M. (1999), "Trust and distrust in organizations: emerging perspectives, enduring questions" in Annual Review of Psychology, Vol. 50, No. 1, pp. 569-96.
29. Krugman, H.E. (1965), "The impact of television advertising: learning without involvement" in Public Opinion Quarterly, Vol. 29, No. 3, pp. 349-56.
30. Laczniak, R.N., Kempf, D.S. and Muehling, D.D. (1999), "Advertising message involvement: the role of enduring and situational factors" in Journal of Current Issues and Research in Advertising, Vol. 21, No. 1, pp. 51-61.
31. McDowall, J. and Moriarty, R. (2000), "Implicit and explicit memory in pregnant women: an analysis of data-driven and conceptually driven processes" in Quarterly Journal of Experimental Psychology A: Human Experimental Psychology, Vol. 53, No. 3, pp. 729-40.
32. Maignan, I. and Ferrell, O.C. (2001), "Corporate citizenship as a marketing instrument" in European Journal of Marketing, Vol. 35, Nos 3/4, pp. 457-84.
33. Mandel, N. and Johnson, E.J. (2002), "When web pages influence choice: effects of visual primes on experts and novices" in Journal of Consumer Research, Vol. 29, No. 2, pp. 235-45.
34. Miles, M.P. and Covin, J.G. (2000), "Environmental marketing: a source of reputational, competitive, and financial advantage" in Journal of Business Ethics, Vol. 23, No. 3, pp. 299-311.
35. Miles, M.P. and Manilla, L.S. (2004), "The potential impact of social accountability certification on marketing: a short note" in Journal of Business Ethics, Vol. 50, No. 1, pp. 1-11.
36. Mohr, L.A., Webb, D.J. and Harris, K.E. (2001), "Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior" in Journal of Consumer Affairs, Vol. 35, No. 1, pp. 45-73.
37. Morris, C.D., Bransford, J.D. and Franks, J.J. (1977), "Levels of processing versus transfer appropriate processing" in Journal of Verbal Learning and Verbal Behavior, Vol. 16, No. 5, pp. 519-33.
38. Mulligan, N.W. (2002), "The effects of generation on conceptual implicit memory" in Journal of Memory and Language, Vol. 47, No. 2, pp. 327-42.
39. Mulligan, N.W. (2003), "Memory: implicit versus explicit" in Nadel, L. (Ed.), Encyclopedia of Cognitive Science, Nature Publishing Group/Macmillan, London, pp. 1114-20.
40. Mulligan, N.W. (2004), "Generation and memory for contextual detail" in Journal of Experimental Psychology: Learning, Memory, and Cognition, Vol. 30, No. 4, pp. 838-55.
41. Mulligan, N.W. and Dew, I.T.Z. (2009), "Generation and perceptual implicit memory: different generation tasks produce different effects on perceptual priming" in Journal of Experimental Psychology: Learning, Memory, and Cognition, Vol. 35, No. 6, pp. 1522-38.
42. Myers, S. and Majluf, N. (1984), "Corporate financing and investment decisions when firms have information that investors do not have" in Journal of Financial Economics, Vol. 13, No. 2, pp. 187-222.
43. Petty, R.E. and Cacioppo, J.T. (1986), Communication and Persuasion: Central and Peripheral Routes to Attitude Change, Springer Series in Social Psychology, Springer-Verlag, New York, NY.
44. Polonsky, M.J. and Hyman, M.R. (2007), "A multiple stakeholder perspective on responsibility in advertising" in Journal of Advertising, Vol. 36, No. 2, pp. 5-13.
45. Richardson, A. and Welker, M. (2001), "Social disclosure, financial disclosure and the cost of equity capital" in Accounting, Organizations and Society, Vol. 26, Nos 7-8, pp. 597-616.
46. Roediger, H.L. and McDermott, K.B. (1993), "Implicit memory in normal human subjects" in Boller, F. and Grafman, J. (Eds.), Handbook of Neuropsychology, Elsevier, Amsterdam, pp. 63-131.
47. Roediger, H.L., Gallo, D.A. and Geraci, L. (2002), "Processing approaches to cognition: the impetus from the levels-of-processing framework" in Memory, Vol. 10, Nos 5/6, pp. 319-32.
48. Salkind, L. and Salkind, N.J. (1997), "Gender and age differences in preference for works of art" in Studies in Art Education, Vol. 38, No. 4, pp. 246-56.
49. Sen, S. and Bhattacharya, C.B. (2001), "Does doing good always lead to doing better? Consumer reactions to corporate social responsibility" in Journal of Marketing Research, Vol. 38, No. 2, pp. 225-43.
50. Stankiewicz, B.J. (2002), "Empirical evidence for independent dimensions in the visual representation of three-dimensional shape" in Journal of Experimental Psychology: Human Perception and Performance, Vol. 28, No. 4, pp. 913-32.
51. Stankiewicz, B.J., Hummel, J.E. and Cooper, E.E. (1998), "The role of attention in priming for left-right reflections of object images: evidence for a dual representation of object shape" in Journal of Experimental Psychology: Human Perception and Performance, Vol. 24, No. 3, pp. 732-44.
52. Stanwick, P.A. and Stanwick, S.D. (1998), "The relationship between corporate social performance and organizational size financial performance, and environmental performance: an empirical examination" in Journal of Business Ethics, Vol. 17, No. 2, pp. 195-204.
53. Stein, S.R. (1998), "Visuality and the image" in Journal of Communication, Vol. 48, No. 2, pp. 170-7.
54. Stephen, L.D. and Barrett, R. (1979), "A brief history of a twentieth century danger sign" in Health Physics, Vol. 36, No. 5, pp. 565-71.
55. Stevens, J. (1996), Applied Multivariate Statistics for the Social Sciences, Lawrence Erlbaum Associates, Mahwah, NJ.
56. Torres, I.M., Sierra, J.J. and Heiser, R.S. (2007), "The effects of warning-label placement in print ads: a social contract perspective" in Journal of Advertising, Vol. 36, No. 2, pp. 49-62.
57. Wagenhofer, A. (1990), "Voluntary disclosure with a strategic opponent" in Journal of Accounting and Economics, Vol. 12, No. 3, pp. 341-63.
58. Wang, A. (2006), "Ad engagement: a driver of message involvement on message effects" in Journal of Advertising Research, Vol. 46, No. 4, pp. 355-68.
59. Wang, A. (2007), "Priming, framing, and position on corporate social responsibility" in Journal of Public Relations Research, Vol. 19, No. 2, pp. 123-45.
60. Wang, A. (2009), "Advertising disclosures and CSR practices of credit card issuers" in Management Research News, Vol. 32, No. 12, pp. 1177-91.
61. Wang, A. and Dowding, T. (2010), "Effects of visual priming on improving web disclosures to investors" in Journal of Behavioral Finance, Vol. 11, No. 1, pp. 11-20.
62. Food and Drug Administration (2010), "Voluntary guidelines for providers of weight loss products or services", available at: www.ftc.gov/bcp/edu/pubs/business/adv/bus38.shtm (assessed 2 September 2010).
63. Schacter, D.L., Badgaiyan, R.D. and Alpert, N.M. (1999), "Visual word stem completion priming within and across modalities: a PET study" in NeuroReport, Vol. 10, No. 10, pp. 2061-5.