The contextual relevance effect on financial advertising

Journal of Financial Services Marketing

Volumn 16, Issue 1, 2011, Pages 50-64

  Wang, Alex ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

financial services advertising; MI; PCR; RAD

Indexed keywords

EID: 79957695369     PISSN: 13630539     EISSN: 14791846     Source Type: Journal    
DOI: 10.1057/fsm.2011.2     Document Type: Article

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