The importance of consumer characteristics and market structure variables in driving multiple store patronage

Journal of Retailing and Consumer Services

Volumn 19, Issue 5, 2012, Pages 519-525

  Luceri, Beatrice ^a   Latusi, Sabrina ^a  

^a UNIVERSITY OF PARMA   (Italy)

Author keywords

Shopping behaviour; Store loyalty; Store patronage

Indexed keywords

CONSUMPTION BEHAVIOR; COST-BENEFIT ANALYSIS; MARKET; RETAILING; SHOPPING ACTIVITY;

EID: 84864329501     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.06.008     Document Type: Article

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