The Role of Customer Factors in Multiple Store Patronage: A Cost-Benefit Approach

Journal of Retailing

Volumn 86, Issue 1, 2010, Pages 37-50

  Baltas, George ^a   Argouslidis, Paraskevas C ^a   Skarmeas, Dionysis ^b  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Customer loyalty; Shopping behavior; Store choice; Store patronage

Indexed keywords

EID: 77949486017     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2010.01.005     Document Type: Article

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