An empirical study of consumer switching behaviour towards mobile shopping: A Push-Pull-Mooring model

International Journal of Mobile Communications

Volumn 10, Issue 4, 2012, Pages 386-404

  Lai, Jung Yu ^a   Debbarma, Sutapa ^a   Ulhas, Khire Rushikesh ^a  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

Author keywords

Mobile shopping; Push Pull Mooring; Switching behaviour

Indexed keywords

ALTERNATIVE ATTRACTIVENESS; EMPIRICAL STUDIES; MOBILE SERVICE PROVIDERS; MOBILE SHOPPING; MOORING FORCE; PRIVACY AND SECURITY; PULL FORCE; PUSH-PULL-MOORING; SWITCHING COSTS; SWITCHING INTENTIONS;

MOORING;

SWITCHING;

EID: 84864251379     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2012.048137     Document Type: Article

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