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Volumn 9, Issue 3, 2011, Pages 280-297

A study of Mobile Instant Messaging adoption: Within-culture variation

Author keywords

Culture; Diffusion; Individual use; MIM; Mobile communication; Mobile Instant Messaging

Indexed keywords

CULTURAL DIMENSIONS; INDIVIDUAL USE; INNOVATIVENESS; INSTANT MESSAGING; MIM; MOBILE COMMUNICATIONS; NATIONAL CULTURES; PERCEIVED ENJOYMENT; PERCEIVED USEFULNESS; SUBJECTIVE NORM; TECHNOLOGY ADOPTION; TIME PERCEPTION; UNCERTAINTY AVOIDANCE;

EID: 79958715268     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2011.040607     Document Type: Article
Times cited : (19)

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