The importance of word of mouth for museums: An analytical framework

International Journal of Arts Management

Volumn 14, Issue 3, 2012, Pages 32-43

  Hausmann, Andrea ^a  

^a EUROPEAN UNIVERSITY VIADRINA   (Germany)

Author keywords

Museums; Museums marketing; Social media; Social networks; Word of mouth

Indexed keywords

EID: 84864204382     PISSN: 14808986     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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